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Introducing the "Sufferfest" Hoodie, a cozy companion with an adventurous spirit! This unique design comes from London, a spirited visitor from the US, who fell in love with New Zealand's rugged charm. When asked what she thought of our beautiful country, she coined the term "Sufferfest"—a nod to those who embrace hard challenges and find joy in the struggle. Whether you're hiking through the Southern Alps, surfing the wild waves of Piha, or just braving a chilly morning, this hoodie is your perfect partner in adventure. Crafted for comfort and inspired by the thrill of pushing your limits, the Sufferfest Hoodie is more than just apparel—it's a badge of honor for those who dare to go further and find joy in every step of the journey.

• 50% pre-shrunk cotton, 50% polyester
• Fabric weight: 8.0 oz/yd² (271.25 g/m²)
• Air-jet spun yarn with a soft feel and reduced pilling
• Double-lined hood with matching drawcord
• Quarter-turned body to avoid crease down the middle
• 1 × 1 athletic rib-knit cuffs and waistband with spandex
• Front pouch pocket
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem
• Blank product sourced from Bangladesh, Nicaragua, Honduras or El Salvador

The London 'Sufferfest' - Unisex Hoodie

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